In today’s fast-paced world, many parents NOT ALL believe that their duty toward their child’s education ends the moment they secure admission in a reputed private school or college. They assume that institutions will take complete care of their child’s future, neglecting their own role in nurturing and guiding their child’s academic and personal growth.

Education as a Business: The Harsh Reality

Modern education has largely transformed into a business. Private schools and colleges operate with a profit-driven mindset, where students are treated as customers. To maintain their reputation and attract new admissions, these institutions often target a select few talented students, providing them with extra attention and guidance—not necessarily for the student’s benefit, but to boost the institution’s overall results and market appeal. When two or three students achieve outstanding results, their success becomes an advertisement for the next batch of parents eager to enroll their children.

The Blind Following: A Dangerous Trend

A common scenario unfolds every year—one parent asks another, “Where are you admitting your child?” and, without proper investigation, they blindly follow suit. Instead of evaluating the institution’s academic environment, teaching methods, and overall student development, many parents focus on social status. The idea of sending their child to a high-end school becomes more about prestige than education itself.

The Showcase Mentality

For many, education is not about learning but about showcasing status. Parents enroll their children in elite schools and push them into expensive programs, believing that higher fees equate to better education. But is this always true? A high-standard institution does not guarantee high-standard education if the parents themselves are not involved in their child’s academic journey.

The Role of Parents: Beyond Admission

Education is a shared responsibility. Schools and colleges can provide structure, but parental involvement is crucial for true learning. A few essential steps for responsible parenting include:

1. Active Monitoring – Regularly check your child’s progress and interact with teachers.

2. Critical Thinking – Do not blindly follow trends; research before choosing an institution.

3. Balanced Expectations – Encourage your child’s individual interests rather than forcing them into a competitive rat race.

4. Quality Over Prestige – Focus on the child’s learning experience rather than the brand name of the school.

Conclusion

Parents must wake up to the reality that their responsibility does not end with admission. Schools and colleges are facilitators, not replacements for parental guidance. If children are to truly benefit from their education, parents must actively participate, question, and ensure that learning is happening for the right reasons. Without this awareness, education will remain a business, and children will continue to be customers, lost in a system that values profit over true learning.